Ant Group’s payment services platform Alipay is most trusted brand in China, new survey by US firm finds

Alipay, the mobile and online payments service operated by Ant Group, is the most trusted brand in mainland China, according to a survey published on Wednesday by US-based global decision intelligence company Morning Consult.

More than half, or 53 per cent, of consumers surveyed in China said they use Alipay daily, according to Morning Consult, which has no ties with the South China Morning Post. The survey found that the proportion of Alipay users is larger among young people, 55 per cent of millennials and 61 per cent of Gen Z consumers.

The Alipay app, which has about 1.2 billion users globally, is one of the most widely used digital wallets in China. Alipay and rival payments service WeChat Pay, operated by Tencent Holdings, have a combined market share of more than 90 per cent in the world’s second-largest economy, where the impetus has been to establish a cashless society.

The Morning Consult survey, which covered more than 11,000 consumers in the world’s 10 largest economies between March and April this year, was undertaken to find out the most trusted brand in each market. Johnson & Johnson’s Band-Aid topped the US, while the world’s largest carmaker Toyota Motor, ranked No 1 in Japan. PayPal, Google and Samsung Electronics are the most trusted brands in Germany, India and South Korea, respectively.