A woman promotes traditional tapestry weaving in a live stream. Tencent is betting big on live-streaming e-commerce through WeChat Channels, a video platform. Photo: Xinhua
Tencent’s WeChat debuts in 618 shopping festival with big bet on live-streaming e-commerce despite slowing economy
- Tencent’s WeChat has launched its own 618 online shopping festival via its in-app video function Channels for the first time
- Brands say they are trying to leverage WeChat’s vast user base and social features to reach untapped customers and boost loyalty
A woman promotes traditional tapestry weaving in a live stream. Tencent is betting big on live-streaming e-commerce through WeChat Channels, a video platform. Photo: Xinhua
