Jiang Jiaqi shoots videos for his Douyin account while gathering fruit on China’s eastern Xishan Island.  Photo: Yaling Jiang
Jiang Jiaqi shoots videos for his Douyin account while gathering fruit on China’s eastern Xishan Island. Photo: Yaling Jiang
E-commerce

China’s live-streaming e-commerce offers lifeline to fruit farmers amid Covid restrictions and short season

  • Local farmers have come to rely more on Big Tech platforms to boost sales in recent years, but a tough season for some produce is proving challenging for some
  • Live-streaming platforms from Alibaba, ByteDance, Tencent and Pinduoduo have helped turn China’s agricultural e-commerce into a US$63 billion market

Jiang Jiaqi shoots videos for his Douyin account while gathering fruit on China’s eastern Xishan Island.  Photo: Yaling Jiang
Jiang Jiaqi shoots videos for his Douyin account while gathering fruit on China’s eastern Xishan Island. Photo: Yaling Jiang
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