A staff member promotes pearl jewellery during a live-streaming sessions in Beijing. China has launched a new regulation on the live-streaming industry, requiring influencers to hold relevant qualifications to talk about certain topics. Photo: Xinhua
China bans over 30 live-streaming behaviours, demands qualifications to discuss law, finance, medicine
- The guideline published on Wednesday requires influencers to have relevant qualifications to discuss law, finance and medicine
- The rules also direct platforms to refrain from giving public figures who have shown ‘no ethics’ the opportunity to perform
A staff member promotes pearl jewellery during a live-streaming sessions in Beijing. China has launched a new regulation on the live-streaming industry, requiring influencers to hold relevant qualifications to talk about certain topics. Photo: Xinhua
