A staff member promotes pearl jewellery during a live-streaming sessions in Beijing. China has launched a new regulation on the live-streaming industry, requiring influencers to hold relevant qualifications to talk about certain topics. Photo: Xinhua
A staff member promotes pearl jewellery during a live-streaming sessions in Beijing. China has launched a new regulation on the live-streaming industry, requiring influencers to hold relevant qualifications to talk about certain topics. Photo: Xinhua

China bans over 30 live-streaming behaviours, demands qualifications to discuss law, finance, medicine

  • The guideline published on Wednesday requires influencers to have relevant qualifications to discuss law, finance and medicine
  • The rules also direct platforms to refrain from giving public figures who have shown ‘no ethics’ the opportunity to perform

A staff member promotes pearl jewellery during a live-streaming sessions in Beijing. China has launched a new regulation on the live-streaming industry, requiring influencers to hold relevant qualifications to talk about certain topics. Photo: Xinhua
A staff member promotes pearl jewellery during a live-streaming sessions in Beijing. China has launched a new regulation on the live-streaming industry, requiring influencers to hold relevant qualifications to talk about certain topics. Photo: Xinhua
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