Advertisement
Tencent plays up ‘social value’ of video gaming tech as China’s regulators continue scrutiny of content the sector creates
- There is growing adoption of video gaming-developed technologies in activities beyond the sector’s traditional market, according to Tencent
- Those include digital cultural protection, industrial simulation, film production and fields like smart city development
Reading Time:3 minutes
Why you can trust SCMP
1
Tencent Holdings, which operates the world’s biggest video gaming business by revenue, asserts that the sector’s technologies are making a contribution to areas outside online entertainment, including culture, science and traditional industries, even as China’s regulators continue their scrutiny of content created by game developers.
Subsidiary Tencent Games played up that theme at its “Spark 2022” online conference earlier this week, featuring a virtual avatar of Tencent senior vice-president Steven Ma Xiaoyi who said there was growing adoption of game-developed technologies in activities beyond the sector’s traditional market.
“Game technologies are increasingly used in digital cultural protection, industrial simulation, film production and fields like smart city development,” Ma said.
Tencent Games, for example, highlighted being part of various conservation and restoration projects, including the Library Cave of Dunhuang and Beijing’s Central Axis, and even building a digital Great Wall of China.
“As a leader in China’s internet industry, Tencent shoulders a bigger social responsibility for using its technology to make a positive impact on society,” said Chang Qiaoyu, analyst at LeadLeo Research Institute.
Advertisement