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China fines another live-streaming influencer over tax evasion as Beijing keeps heat on once-booming industry

  • Fan Sifeng was ordered to pay nearly US$1 million in back taxes, late fees and fines after failing to report his full income
  • Fan follows other high profile streaming hosts including Viya and Zhu Chenhui, who have disappeared online following tax controversies

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Live streamer Viya Huang Wei hosting a video on Taobao Live on April 16, 2019. Viya was one of the most high-profile live-streamers to be hit with fines over tax avoidance at the end of 2021. Photo: VCG
Tracy Qu

China’s tax crackdown on the country’s once-booming live-streaming industry continued with another influencer being fined 6.5 million yuan (US$970,300) for tax payment irregularities.

Live-streamer Fan Sifeng was ordered to pay the back taxes, late fees and fines after he failed to report his full income to tax authorities, avoiding over 2.6 million yuan in taxes between July 2017 and December 2021, according to a statement released on Thursday by the tax authority of Xiamen, a city in southeastern Fujian province.

The live-streaming e-commerce industry has been undergoing rapid change in the past year as it has come under greater scrutiny. Some of the industry’s biggest stars have disappeared from internet platforms after following tax-related controversies.

Viya, as Huang Wei is known professionally, was fined 1.3 billion yuan for tax evasion in December and has not been seen online since. This was shortly after Zhu Chenhui, once one of China’s top three live-streamers on Alibaba Group Holding’s Taobao Live, was also fined millions of yuan for tax evasion.
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Alibaba owns the South China Morning Post.

More recently, Li Jiaqi – known as the “lipstick king” for once selling 15,000 tubes in five minutes – disappeared from the internet after a snafu involving ice cream that some said resembled a tank. The live stream was disrupted the night before June 4, the anniversary of the 1989 Tiananmen Square crackdown.
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Taxation in the live-streaming industry has long been a controversial issue, leading to a new regulation published in March requiring platforms to deduct personal income tax from live-streamers’ revenues, a move that could mean much heftier tax bills for streaming hosts.
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