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Alibaba forms new data intelligence services subsidiary to deepen e-commerce giant’s pivot into enterprise market
- Lingyang Intelligent Service Co will provide ‘data-intelligence-as-a-service’ to help enterprises in decision-making and operational efficiency
- The new subsidiary will leverage Alibaba’s expertise in applying data intelligence to manufacturing, marketing and various services
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Alibaba Group Holding has created a new subsidiary called Lingyang Intelligent Service Co to help companies in their digital transformation, a move that deepens the Chinese e-commerce giant’s pivot to the enterprise market.
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The new business unit, which pulls together existing digital capabilities within the Hangzhou-based firm, represents “an important step for Alibaba after thoughtful consideration”, company chairman and chief executive Daniel Zhang Yong said in a statement on June 29.
The new subsidiary will provide “data-intelligence-as-a-service” to help enterprises in decision-making and operational efficiency. Alibaba coined that marketing term to distinguish what Lingyang offers from software-as-a-service, a long-standing enterprise delivery model in which software is accessed online via subscription.
The core team of Lingyang “knows the best about data” in Alibaba, according to the company’s statement, because they have supported many major events like the annual Singles’ Day shopping festival. They will now provide solutions to enterprises across different industries by leveraging the expertise of Alibaba, owner of the South China Morning Post, in applying data intelligence to manufacturing, marketing and various services.
Alibaba vice-president Peng Xinyu, an expert in corporate data management, serves as chief executive at the new subsidiary.
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