Belarus’s JD.com and Douyin online stores woo Chinese consumers with chocolates and crisps
- Douyin live-stream attended by Yuri Senko, Belarus’s ambassador to China, attracts about 207,000 views
- The stores on Douyin and JD.com have been conceived by a joint venture between Beijing and Minsk
It hosted a live-streaming session on its Douyin channel on Tuesday to promote products such as chocolates and crisps to Chinese audiences, who could place orders within the live-streaming channel.
The live stream, which was attended by Yuri Senko, Belarus’s ambassador to China, attracted about 207,000 views and briefly rose to second place on Douyin’s goods promotion rankings, which are based on engagement and rating.
The stores on Douyin and JD.com, which were launched last month, have been conceived by Great Stone Industrial Park, a joint venture between Beijing and Minsk. Belarus’ Douyin account, which regularly posts videos about living, travelling and studying in the country, is followed by more than 209,000. The store has sold more than 23,000 units of various goods, according to its front page. The Belarus JD.com shop has a follower base of 13,000 people.
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The country’s embassy in China and Great Stone Industrial Park did not immediately respond to inquiries made by the Post.