Mia.com was founded in 2011 by stay-at-home mother and entrepreneur Liu Nan in Beijing. Photo: Simon Song
Mia.com was founded in 2011 by stay-at-home mother and entrepreneur Liu Nan in Beijing. Photo: Simon Song
E-commerce

China’s flagging birth rate, weak consumer spending prompt top online baby-and-mom emporium Mia.com to trim operations

  • Mia.com said it will continue to sell products via its mini program on WeChat, the multipurpose super app owned by Tencent
  • Other Chinese baby-and-mom product platforms, including Beibei.com and Muyingzhijia, have either closed or significantly scaled back their operations

Mia.com was founded in 2011 by stay-at-home mother and entrepreneur Liu Nan in Beijing. Photo: Simon Song
Mia.com was founded in 2011 by stay-at-home mother and entrepreneur Liu Nan in Beijing. Photo: Simon Song
READ FULL ARTICLE