ByteDance’s new Kesong app, which targets young users, marks the latest effort by the tech unicorn to roll out an Instagram-like service in mainland China. Photo: Shutterstock
ByteDance’s new Kesong app, which targets young users, marks the latest effort by the tech unicorn to roll out an Instagram-like service in mainland China. Photo: Shutterstock
ByteDance

TikTok owner ByteDance to launch new social media app for young users that will rival Instagram-like service Xiaohongshu

  • The new ByteDance app called ‘Kesong’, which means croissant in Chinese, is designed for young users to share their lifestyle and hobbies
  • It is expected to compete against Instagram-like social e-commerce platform Xiaohongshu, which has more than 200 million monthly active users

ByteDance’s new Kesong app, which targets young users, marks the latest effort by the tech unicorn to roll out an Instagram-like service in mainland China. Photo: Shutterstock
ByteDance’s new Kesong app, which targets young users, marks the latest effort by the tech unicorn to roll out an Instagram-like service in mainland China. Photo: Shutterstock
READ FULL ARTICLE