Apple nabs key Lamborghini executive to supercharge its self-driving electric car project after years of setbacks
- Apple has hired Luigi Taraborrelli, a 20-year veteran of the Italian carmaker, in another sign the iPhone maker remains committed to producing a car
- Apple has brought in several industry veterans for its car project, including hires from Tesla and BMW, and engineers from Volvo, Mercedes-Benz and Waymo
The company hired Luigi Taraborrelli, a 20-year veteran of the Italian carmaker, to help lead the design of Apple’s future vehicle, said the people, who asked not to be identified because the matter isn’t public. Taraborrelli was most recently Lamborghini’s head of chassis and vehicle dynamics.
The executive worked on Lamborghini models such as the Urus, Huracan and Aventador, in addition to more limited models like the Huracan Sterrato off-road vehicle and Asterion concept car. He oversaw Lamborghini’s chassis development, as well as areas such as handling, suspensions, steering, brakes and rims, according to his LinkedIn profile.
An Apple spokeswoman declined to comment on the hire.
The company is aiming to introduce a car around 2025 with a design that lets riders face each other in a limousine-like interior, Bloomberg has reported. Apple has grand ambitions to create a car without a steering wheel or pedals, relying instead on fully autonomous technology, though many team members and industry watchers doubt such a move is possible on its current schedule.
The car project is currently run by Kevin Lynch, who also oversees the company’s Apple Watch and health software teams, and John Giannandrea, the company’s head of machine learning. Apple has been working on an electric car since at least 2014, but the project has been plagued by turmoil, including leadership turnover, strategy changes and lay-offs.
Apple and Lamborghini have some history together. In 2020, the carmaker released an Apple-based augmented reality feature to help people preview the Huracan EVO RWD Spyder. At the time, Apple’s head of marketing said the company “cares deeply” about Lamborghini.