Alibaba shopping site Taobao rolls out voice recognition for Chinese dialects for non-Mandarin speakers
- The new feature allows speakers of some major Chinese dialects to conduct voice search on the shopping platform, Taobao says
- Alibaba is moving its focus away from acquiring new users to deepening relationships with existing users, CEO Daniel Zhang said last week
Taobao Marketplace, China’s biggest online shopping platform, has introduced a new voice search feature catering to older users speaking in regional dialects rather than the official language of Mandarin, as the Alibaba Group Holding subsidiary seeks to boost user loyalty amid weakening consumption.
Shoppers looking for items on the e-commerce platform can tap the microphone logo on the app’s search box and speak their search request, according to a video published on Taobao’s account on microblogging site Weibo on Tuesday.
The system can recognise the dialects of Tianjin, Shandong, Henan, Hebei and northeast China, according to Taobao, whose parent Alibaba also owns the Post.
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Mongolians fear loss of languages as China pushes Mandarin at school
The official spoken language in mainland China, also known as Putonghua, is based on Beijing’s Mandarin dialect – one of hundreds of dialects spoken across a vast country of 1.4 billion.
Although the government has been promoting Mandarin usage for decades, many from older generations are still more comfortable speaking their native dialects and have limited knowledge of standard Mandarin.
Taobao’s new feature comes as the e-commerce giant faces sales pressure amid economic headwinds. China’s gross domestic product grew only 0.4 per cent in the second quarter, the worst since the first quarter of 2020, when the coronavirus shut down large swathes of the country, driving GDP down by 6.8 per cent.