Chinese video-sharing service Bilibili steps up recruitment of fresh graduates in Southeast Asia to boost regional expansion
- Shanghai-based Bilibili has stepped up recruitment of fresh graduates in Thailand, the Philippines, Malaysia, Vietnam and Indonesia
- Successful recruits will work under Bilibili’s overseas business unit called the Xingchen Project
The successful recruits – who are expected to graduate between September 2022 and August 2023, and be capable of communicating in Chinese, English and their country’s native language – will be responsible for handling relevant local-market content, according to the posted job description, which did not provide a salary range or the number of positions to be filled.
Along with its bilibili.tv website overseas, Bilibili has already launched a number of versions of its app for its target markets in Southeast Asia.
The company’s latest initiative reflects the challenging state of China’s internet industry, where Beijing’s tightened regulation and a flagging economy have weighed heavily on tech firms’ earnings and competitiveness.
With a total population of more than 682 million as of September 4, Southeast Asia has become a priority area for overseas expansion by Chinese tech companies over the past several years.