Alibaba Group Holding’s sales from its Singles’ Day promotion last year grew at their slowest rate since the e-commerce giant’s first campaign in 2009. Photo: Bloomberg
Alibaba Group Holding’s sales from its Singles’ Day promotion last year grew at their slowest rate since the e-commerce giant’s first campaign in 2009. Photo: Bloomberg
Alibaba

Alibaba to kick off extended Singles’ Day campaign in October, as world’s largest shopping festival faces economic headwinds

  • Alibaba will commence its Singles’ Day presales activity from 8pm on October 24, enabling consumers to make deposits on goods for a low price
  • Expectations are low for this year’s event because of China’s slowing economy and disruptions from Covid-19 control measures

Alibaba Group Holding’s sales from its Singles’ Day promotion last year grew at their slowest rate since the e-commerce giant’s first campaign in 2009. Photo: Bloomberg
Alibaba Group Holding’s sales from its Singles’ Day promotion last year grew at their slowest rate since the e-commerce giant’s first campaign in 2009. Photo: Bloomberg
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