Giant down coats hang at the booth of Uniqlo during the China International Import Expo in Shanghai in November 2020. Photo: Xinhua
Giant down coats hang at the booth of Uniqlo during the China International Import Expo in Shanghai in November 2020. Photo: Xinhua
E-commerce

Uniqlo chases China’s shoppers on TikTok sibling Douyin, as e-commerce race against Alibaba heats up

  • The Japanese clothing retailer runs three official accounts on Douyin to promote its goods via live streams and short videos
  • The move shows the challenge faced by established e-commerce players, which are finding it harder to retain users in a slowing economy

Giant down coats hang at the booth of Uniqlo during the China International Import Expo in Shanghai in November 2020. Photo: Xinhua
Giant down coats hang at the booth of Uniqlo during the China International Import Expo in Shanghai in November 2020. Photo: Xinhua
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