As TikTok has risen in popularity, YouTube copied the short video format with its feature Shorts, which showcases videos that are less than a minute long. Photo: TNS
As TikTok has risen in popularity, YouTube copied the short video format with its feature Shorts, which showcases videos that are less than a minute long. Photo: TNS
Google

YouTube takes on TikTok with ad revenue sharing for short videos and easy music licensing

  • YouTube will compensate creators with 45 per cent of revenue from a pool of ads that run in Shorts, lower than the 55 per cent for the regular site
  • YouTube is relying on deep pockets to compete with TikTok as ad revenue has taken a hit from Apple ad targeting restrictions

As TikTok has risen in popularity, YouTube copied the short video format with its feature Shorts, which showcases videos that are less than a minute long. Photo: TNS
As TikTok has risen in popularity, YouTube copied the short video format with its feature Shorts, which showcases videos that are less than a minute long. Photo: TNS
READ FULL ARTICLE