Nvidia unveils new AI-focused chip RTX 4090 that produces realistic images in games
- The new technology promises to speed up image generation by combining artificial intelligence with traditional calculations to produce pixels
- The top-of-the-line RTX 4090 will cost US$1,599 and goes on sale October 12
Code-named Ada Lovelace, the new architecture underpins the company’s GeForce RTX 40 series of graphics cards, unveiled by co-founder and chief executive officer Jensen Huang at an online event Tuesday. The top-of-the-line RTX 4090 will cost US$1,599 and go on sale October 12. Other versions that come in November will retail for US$899 and US$1,199.
The new technology promises to speed up the rate at which cards generate images using the traditional method of calculating where pixels are located on the screen while at the same time using AI to simulate others. It’s continuing a shift that Nvidia is pioneering that allows computers to make images appear more natural by building them using calculations of the path of individual rays of light.
The approach could give customers a fresh reason to upgrade their technology – something Nvidia could use right now. The chip maker is suffering from a steep slowdown in demand for PC components. Last month, Nvidia reported much lower quarterly sales than it originally predicted and gave a disappointing forecast.
Nvidia has been forced to deliberately slow down shipments to make sure its customers – primarily makers of graphics cards sold as add-ins for high-end computers – work through their stockpiles of unused inventory. That process should be completed by the end of the year, Huang has said.
The new generation of technology, named after a 19th-century mathematician who many consider the first computer programmer, will improve existing games immediately and also learn from gameplay. That intelligence will go back to Nvidia, which will use its own computers to further improve the cards’ software.