Austin Li Jiaqi during a live stream. Photo: Youku
Austin Li Jiaqi during a live stream. Photo: Youku
Alibaba

Top influencer Li Jiaqi’s online return gives Alibaba a renewed edge in huge live-streaming sales channel, analysts say

  • Li is the only top influencer to have made a comeback since China took down the country’s top three live streamers
  • Although competitors such as Douyin have made inroads into live-streaming e-commerce, Li’s return is expected to boost Alibaba

Austin Li Jiaqi during a live stream. Photo: Youku
Austin Li Jiaqi during a live stream. Photo: Youku
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