A smartphone shows a live-streaming session on Douyin, the Chinese sister app to TikTok. Photo: SCMP/Simon Song
A smartphone shows a live-streaming session on Douyin, the Chinese sister app to TikTok. Photo: SCMP/Simon Song
ByteDance

For clues to how TikTok will make money for parent ByteDance, watch sister app Douyin’s move into e-commerce, lifestyle services

  • Douyin’s 921 Goodies Festival is the first online event to rival Alibaba’s Singles’ Day held in November and JD.com’s 618 festival in June
  • In addition to online shopping, Douyin is ramping up in lifestyle services such as food and grocery deliveries, an area dominated by Meituan

A smartphone shows a live-streaming session on Douyin, the Chinese sister app to TikTok. Photo: SCMP/Simon Song
A smartphone shows a live-streaming session on Douyin, the Chinese sister app to TikTok. Photo: SCMP/Simon Song
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