Shoppers lined up outside an Apple store in Shenzhen on the first day of public sales for iPhone 14. Photo: SCCMP/ Iris Deng
Shoppers lined up outside an Apple store in Shenzhen on the first day of public sales for iPhone 14. Photo: SCCMP/ Iris Deng
Apple

Sales of Apple’s new iPhone 14 a mixed bag in China, with Pro models in hot demand but lukewarm response for standard models

  • Apple supplier Foxconn Technology Group is said to have dismantled parts of its production lines for standard iPhone 14s, and switched them to Pro
  • Analysts say Apple may need to fine-tune its differentiation strategy in China between the standard and Pro models

Shoppers lined up outside an Apple store in Shenzhen on the first day of public sales for iPhone 14. Photo: SCCMP/ Iris Deng
Shoppers lined up outside an Apple store in Shenzhen on the first day of public sales for iPhone 14. Photo: SCCMP/ Iris Deng
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