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Chinese smartphone giant Xiaomi holds onto lead in Indian market despite a decline in shipments, continued government scrutiny
- Xiaomi shipped 9.2 million smartphones in the third quarter, down 18 per cent from a year earlier, for a 21 per cent share of the market
- Vivo and Oppo ranked third and fourth in the same quarter in India, behind Samsung, while Realme dropped to fifth place
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Tracy Quin Shanghai
Xiaomi Corp held onto the top of the leaderboard in India’s vast smartphone market, despite the sector’s overall decline in the third quarter and the government’s increased scrutiny into the operations of Chinese tech firms in the world’s most populous country.
Beijing-based Xiaomi shipped 9.2 million smartphones in the September quarter, down 18 per cent from a year earlier, for a 21 per cent share of the Indian market, the world’s second-largest behind mainland China, according to a report on Friday by tech analyst firm Canalys.
The company’s devices, according to the report, gained traction from July’s online sales ahead of India’s festival season. “Early Monsoon and Independence Day online sales were great opportunities for vendors to clear inventory before heading into the festive season,” Canalys analyst Sanyam Chaurasia said.
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Samsung Electronics – the global smartphone industry leader in the third quarter, according to Canalys – ranked second in India with shipments of 8.1 million units, an 11 per cent decline from a year ago, for an 18 per cent market share.
Chinese smartphone giants Vivo and Oppo jumped to third and fourth place in the same quarter, with shipments of 7.3 million and 7.1 million units, respectively. Realme dropped to fifth place, with shipments of 6.2 million.
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