The logo of Chinese e-commerce firm Pinduoduo printed on boxes in a shopping mall during the 5.5 shopping festival in Shanghai on May 2, 2020. Photo: AFP
The logo of Chinese e-commerce firm Pinduoduo printed on boxes in a shopping mall during the 5.5 shopping festival in Shanghai on May 2, 2020. Photo: AFP
E-commerce

Shein rival app from Chinese e-commerce giant Pinduoduo tops the charts, but rock-bottom prices could be unsustainable

  • Temu has become the most-downloaded shopping app in the US this month as it aims to compete in cheap fast-fashion and accessories
  • Owner Pinduoduo is using the same social e-commerce tactics that worked in China, but higher costs in the US could make success difficult

The logo of Chinese e-commerce firm Pinduoduo printed on boxes in a shopping mall during the 5.5 shopping festival in Shanghai on May 2, 2020. Photo: AFP
The logo of Chinese e-commerce firm Pinduoduo printed on boxes in a shopping mall during the 5.5 shopping festival in Shanghai on May 2, 2020. Photo: AFP
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