A shop employee promotes Singles’ Day discounts in Shanghai on November 11, 2022. Photo: EPA-EFE
A shop employee promotes Singles’ Day discounts in Shanghai on November 11, 2022. Photo: EPA-EFE

E-commerce giants Alibaba, JD.com keep Singles’ Day sales results under wraps amid China’s economic woes, zero-Covid-19 policy

  • E-commerce rivals Alibaba and JD.com for the first time did not disclose final gross merchandise volume figures from their Singles’ Day promotions
  • Alibaba said its final sales tally was in line with its GMV last year, while JD.com said its promotion this year achieved ‘record-breaking’ results

A shop employee promotes Singles’ Day discounts in Shanghai on November 11, 2022. Photo: EPA-EFE
A shop employee promotes Singles’ Day discounts in Shanghai on November 11, 2022. Photo: EPA-EFE
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