The TikTok app logo is seen in this photo illustration taken August 22, 2022. Photo: Reuters
The TikTok app logo is seen in this photo illustration taken August 22, 2022. Photo: Reuters
TikTok

ByteDance launches TikTok Shop in US market in bid to monetise the video app’s huge popularity

  • TikTok Shop is inviting American influencers and merchants to register for the new feature, according to a notice on its official website
  • TikTok has slashed its advertising revenue target for this year from US$12 billion to US$10 billion, its chief executive Shou Zi Chew reportedly told some employees

The TikTok app logo is seen in this photo illustration taken August 22, 2022. Photo: Reuters
The TikTok app logo is seen in this photo illustration taken August 22, 2022. Photo: Reuters
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