NetEase and Blizzard Entertainment will conclude their 14-year video game publishing licence in mainland China on January 23, 2023. Photos: Shutterstock
NetEase and Blizzard Entertainment will conclude their 14-year video game publishing licence in mainland China on January 23, 2023. Photos: Shutterstock

NetEase-Blizzard break-up raises speculation on next China operator of World of Warcraft, other US games amid tightened regulation

  • Blizzard may turn to Tencent, which has strong distribution channels and experience in operating foreign game franchises, according to analysts
  • Total revenue in China’s video gaming market, the world’s largest, is forecast to reach US$45.44 billion this year

NetEase and Blizzard Entertainment will conclude their 14-year video game publishing licence in mainland China on January 23, 2023. Photos: Shutterstock
NetEase and Blizzard Entertainment will conclude their 14-year video game publishing licence in mainland China on January 23, 2023. Photos: Shutterstock
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