ByteDance-owned TikTok, which has found significant e-commerce success in Southeast Asia, plans to expand that business in the US and Brazil. Image: Shutterstock
ByteDance-owned TikTok, which has found significant e-commerce success in Southeast Asia, plans to expand that business in the US and Brazil. Image: Shutterstock
TikTok
Tech /  Big Tech

TikTok taps Harvard-educated executive, who previously served at Didi Chuxing, to lead app’s e-commerce product development

  • Kevin Chen Xi, who joined ByteDance in December 2020, is set to head TikTok’s e-commerce product and data operations
  • His appointment reflects the increased focus of ByteDance in e-commerce as part of efforts to diversify revenue streams

Coco Feng
Coco Feng in Beijing

Updated: 7:00pm, 28 Dec, 2022

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ByteDance-owned TikTok, which has found significant e-commerce success in Southeast Asia, plans to expand that business in the US and Brazil. Image: Shutterstock
ByteDance-owned TikTok, which has found significant e-commerce success in Southeast Asia, plans to expand that business in the US and Brazil. Image: Shutterstock
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