A branch of Alibaba’s supermarket chain Freshippo, also known as Hema in China, on June 7, 2020. Photo: Alibaba News
A branch of Alibaba’s supermarket chain Freshippo, also known as Hema in China, on June 7, 2020. Photo: Alibaba News
Alibaba

Alibaba’s grocery brand Hema Xiansheng breaks even as China’s Covid lockdowns boost need for online groceries shopping and deliveries

  • Sales of fresh foods at the brand, known in Chinese as Hema, were profitable after seven years, said Freshippo’s CEO Hou Yi
  • Freshippo will continue buying products from around the world, said Hou, who led a tour to Europe last month to search for boutique beers, drinking water and chocolates

A branch of Alibaba’s supermarket chain Freshippo, also known as Hema in China, on June 7, 2020. Photo: Alibaba News
A branch of Alibaba’s supermarket chain Freshippo, also known as Hema in China, on June 7, 2020. Photo: Alibaba News
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