WeChat to support further growth of live-streaming e-commerce. Photo: Reuters
Tencent doubles down on WeChat live streaming to take on TikTok after user base quadruples in 2022
- Tencent will provide more incentives for influencers and merchants to use its short video and live-streaming service in 2023
- WeChat also pledged to launch new programs for brands to help them kick-start their video presence on Channels
WeChat to support further growth of live-streaming e-commerce. Photo: Reuters