WeChat to support further growth of live-streaming e-commerce. Photo: Reuters
WeChat to support further growth of live-streaming e-commerce. Photo: Reuters
Tencent

Tencent doubles down on WeChat live streaming to take on TikTok after user base quadruples in 2022

  • Tencent will provide more incentives for influencers and merchants to use its short video and live-streaming service in 2023
  • WeChat also pledged to launch new programs for brands to help them kick-start their video presence on Channels

WeChat to support further growth of live-streaming e-commerce. Photo: Reuters
WeChat to support further growth of live-streaming e-commerce. Photo: Reuters
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