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Alibaba’s travel arm to report to CEO Daniel Zhang as e-commerce giant prepares it for greater freedom under restructuring: report
- Zhuang Zhuoran, who took over as president of Fliggy in 2020, will report directly to Zhang
- The online travel business will need much more latitude for strategic execution as China’s tourism market continues to recover, analyst says
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Ben Jiangin Beijing
Alibaba Holding Group’s online travel booking platform Fliggy has come under the direct leadership of group chief executive Daniel Zhang Yong as part of a restructuring aimed at eventually freeing up different business units within the e-commerce giant, according to local media reports.
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Zhuang Zhuoran, who took over as president of Fliggy in 2020, now reports to Zhang directly, according to local media outlet Cls.cn which cited unidentified sources, an indication that the travel arm is being prepared for greater independence in future as China’s tourism sector continues to recover.
Zhuang previously reported to Yu Yongfu, who heads Alibaba’s Local Consumer Services Group, one of the six major businesses targeted to become more independent under a sweeping restructuring plan announced by the e-commerce giant last month.
The consumer services group includes online mapping service AliMap (Gaode), and food delivery services unit Ele.me.
Alibaba, which owns the South China Morning Post, did not immediately respond to a request for comment.
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Hangzhou-based Alibaba last month announced an unexpected breakdown of its business into a “1+6+N” formula that split the group into one holding company, six business groups and a group of other independent entities making up the N part.
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