Apple’s iPhone privacy ad starring Hong Kong kung fu star Donnie Yen proves a hit in China
- The one-minute video ad features Hong Kong martial arts star Donnie Yen Ji-dan intervening when people invade the privacy of iPhone users
- By Thursday, the ad had generated 100,000 views on Apple’s official WeChat page, and over 51,000 views on Yen’s personal account on Weibo
Apple’s new advertisement proclaiming the iPhone’s privacy protection features has become the latest hit for the US consumer electronics giant in China.
The one-minute video, published Wednesday on Apple’s official WeChat account, features Hong Kong martial arts star Donnie Yen Ji-dan delivering kicks and punches when people invade the privacy of iPhone users.
The ad shows Yen intervening when an office worker tries to peek at a colleague’s iPhone screen, and shows him preventing snoops from observing the shopping and health habits of others.
The kung fu star, famous for his acting roles in the Ip Man movie series, is dressed in a black suit with a modified Apple logo on his chest, in the form of a padlock. The video was accompanied by a song with the line “don’t wander around me”.
“To safeguard the security of personal information to the greatest extent, this is very iPhone,” the ad says, with a promise that user data from FaceID, gallery and the health app “are strictly protected”.
As of Thursday, the ad had generated 100,000 views on Apple’s official WeChat page, and more than 51,000 views on Yen’s personal account on Weibo.