Apple’s new AR headset may face trademark issue in China as ‘Vision Pro’ name already belongs to Huawei
- The Shenzhen-based smartphone and telecoms gear maker trademarked ‘Vision Pro’ in China in 2021
- Apple Vision Pro is the US tech giant’s first major new product in a decade and allows users to experience digital content on a headset
Apple Vision Pro, the highly anticipated US$3,499 augmented reality (AR) headset freshly unveiled by the US tech giant, could face trademark issues in China where the name was registered by Huawei Technologies Co two years ago.
The Shenzhen-based smartphone and telecommunication gear maker trademarked “Vision Pro” in 2021, covering a wide range of goods and service categories including virtual reality (VR) headsets and wearable video displays, according to records at the Trademark Office of China National Intellectual Property Administration (CNIPA).
Huawei filed its application in 2019, and was granted the exclusive rights to “Vision Pro” two years later for the duration of a decade through November 27, 2031, according to information on the CNIPA database.
Apple Vision Pro is the company’s first major new product in a decade and allows users to experience digital content, such as games and 3D videos, overlaid onto any physical space. It is expected to mark “the beginning of a new era for computing”, according to CEO Tim Cook.
Apple and Huawei did not immediately respond to requests for comment.