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Amazon Web Services sees AI advantage with low-priced cloud offerings as it takes on Microsoft, Google
- AWS is good at lowering costs for the kind of immense computing power required to train AI models, the company’s vice-president overseeing applications says
- Rivals Microsoft and Google have marketed higher profile technology, capturing mindshare in the potentially lucrative AI contest
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A key way that Amazon’s cloud division aims to set itself apart from rivals perceived to have a leg up on artificial intelligence is by competing on price, an executive said on Tuesday.
The AI models behind a viral chatbot like ChatGPT require immense computing power to train and operate, the kinds of costs Amazon Web Services (AWS) is good at lowering, said Dilip Kumar, vice-president overseeing its applications group.
A potential boost is that the company, like Google, has proprietary chips for AI.
“These models are expensive,” Kumar said at the Reuters Momentum conference in Austin. “We’re taking on a lot of that undifferentiated heavy lifting, so as to be able to lower the cost for our customers.”
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