China one of Apple’s best-performing markets in June quarter amid strong iPhone demand, as tech giant’s global sales remain sluggish

Apple’s Greater China region – covering the mainland, Hong Kong, Taiwan and Macau – posted sales of US$15.8 billion, up 8 per cent from a year ago

That strong performance represented a record high for the June quarter in the market, according to Apple

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Apple’s latest quarterly results showed that China, with the world’s biggest number of internet users and largest smartphone market, is still one of the company’s strongest-performing regions, despite its slowing economic growth. Photo: Agence France-Presse

Published: 7:00pm, 4 Aug 2023

China emerged as one of the best-performing markets for Apple in the three months to June when its sales there grew 8 per cent from a year earlier, as the US technology giant posted its third consecutive quarterly decline in global revenue.

Apple’s Greater China region – covering the mainland, Hong Kong, Taiwan and Macau – contributed US$15.8 billion to its total net sales of US$81.8 billion in the June quarter, the Cupertino, California-based company said on Thursday.

“In China, we had an acceleration,” Apple chief executive Tim Cook said on Thursday in a conference call with analysts.

That strong performance in Greater China represented a record high for the June quarter in the market, according to Apple. The iPhone maker’s sales in the region fell 3 per cent in the previous quarter.

Apple chief executive Tim Cook poses for a selfie at the company’s store in Sanlitun, Beijing, on March 24, 2023. Photo: Weibo

Apple’s latest quarterly results showed that China, which has the world’s biggest number of internet users and largest smartphone market, is still one of the company’s strongest-performing regions, despite its slowing economic growth.

While Apple’s overall revenue in the June quarter slid 1 per cent from a year ago amid an uneven macroeconomic environment, the company indicated that there was a high number of smartphone users in China who ditched their Android handsets for iPhones.