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Intel says new ‘Sierra Forest’ chip more than triples power efficiency as it competes with AMD for data centre business

  • Intel said its “Sierra Forest” chip, to arrive next year, will have 240 per cent better performance per watt than its current generation of data centre chip
  • Companies are facing pressure to reduce the energy they use in electricity-hungry data centres, an area where Intel has lost market share to AMD and Ampere

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Intel’s headquarters in Santa Clarita, California. The chip giant says its newest data centre processors are 240 per cent more power efficient. Photo: TNS

Intel on Monday said a new data centre chip coming out next year will handle more than double the amount of computing work that can be done for each watt of power used, part of a broader industry push to lower electricity consumption.

At a semiconductor technology conference held at Stanford University in Silicon Valley, Intel said its “Sierra Forest” chip will have 240 per cent better performance per watt than its current generation of data centre chip, the first time the company has disclosed such figures.

The data centres that power the internet and online services consume huge amounts of electricity, and technology firms are increasingly facing pressure to hold steady or reduce the amount of energy they use. That has pushed chip companies to focus on how to get more computing work done per chip.

Ampere Computing, a start-up founded by ex-Intel executives, was first to market with a chip focused on handling cloud computing work efficiently. Intel and rival Advanced Micro Devices have followed suit by announcing similar products, with AMD’s offering hitting the market in June.

Intel, which has lost market share to AMD and Ampere in data centres, said on Monday its “Sierra Forest” chip is on track to arrive next year.

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