China approves 31 foreign video games, including Avatar and Lord of the Rings, pushing 2023 total past previous year

Most of the approved titles, which include games based on Hollywood film franchises and anime, are for mobile platforms

Tencent and NetEase both have newly approved titles and are banking on foreign games to help lift revenues at home amid an industry slump

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People look at console games at a store in Beijing on August 31, 2021. Photo: AFP

Ann Caoin Shanghai

Published: 5:30pm, 30 Aug 2023

China’s video game regulator has approved 31 foreign-developed titles for the local market, including adaptations of blockbuster film franchises Avatar and The Lord of the Rings, in the second batch of such approvals this year.

The National Press and Publication Administration (NPPA), the agency in charge of licensing video games in China, published a list of newly approved imported titles on Tuesday, which includes 21 mobile titles, seven personal computer games, two games for the Nintendo Switch, and one title available on both PC and mobile platforms.

Tencent Holdings and NetEase, the two largest video game publishers in China, each had at least one title on the list. Tencent, which operates the world’s largest video game business by revenue, gained approval for a mobile title adapted from One Piece, the hit Japanese manga series.

Hangzhou-based NetEase received the green light to publish The Lord of the Rings: Rise to War, a mobile strategy game based on the fictional world of Middle-earth. The title was launched in overseas markets by NetEase and Warner Bros Interactive Entertainment in 2021. Current figures are not available, but the game made US$6 million in monthly revenue in January 2022, five months after release, according to Sensor Tower.

Other notable titles include Avatar: Reckoning, a mobile shooting game based on the blockbuster Hollywood science fiction franchise from director James Cameron, which is developed by Beijing-based Archosaur Games. The game is set to be made available outside China later this year by Level Infinite, Tencent’s overseas game publishing division.

China implements a strict licensing and censorship system for the world’s largest gaming market. Foreign titles must be localised and apply for a licence through a Chinese partner before they can legally generate revenue in the country.

The latest batch of approvals – which follows 27 licences given to foreign titles in March – brings the number of imported games approved this year to 58, surpassing the total number approved for all of 2022.

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