OpenAI unveils personalised AI apps as it seeks to expand its ChatGPT consumer business
- OpenAI is calling the customised AI apps ‘GPTs’, which the company said are early versions of AI assistants that perform real-world tasks such as booking flights
- In addition to GPTs, OpenAI also released a slew of developer-focused updates, including significant cost slashing that drew cheers from the audience

OpenAI unveiled a marketplace on Monday that enables users to access personalised artificial intelligence “apps” for tasks like teaching maths or designing stickers, signalling an ambition to expand its consumer business.
OpenAI CEO Sam Altman shared the updates at the AI lab’s first developer conference, which attracted 900 developers from around the world and marked the company’s latest attempt to capitalise on the popularity of ChatGPT by offering incentives to build in its ecosystem.
ChatGPT, launched in November 2022, now has 100 million weekly active users, Altman said.
OpenAI is calling the customised AI apps “GPTs”, which the company said are early versions of AI assistants that perform real-world tasks, such as booking flights, on behalf of a user.
It will launch a GPT Store later this month where people can share their GPTs and earn money based on the number of users. It is a renewed effort from the company’s failed attempts to build an ecosystem of ChatGPT plug-ins earlier this year.