ByteDance rival Kuaishou sharpens focus on fast-growing real-estate video content with new round of restructuring
- The short-video company is renaming its local consumption unit as the recruitment and property unit, according to a Chinese report
- Properties with a combined worth of more than 6.9 billion yuan were sold through Kuaishou in just over a month, the company says
The company is looking to change department leadership and restructure some of its current businesses to sharpen their focuses, including the team in charge of the main Kuaishou platform, according to a recent report from Jiemian, an outlet affiliated with state-backed Shanghai United Media Group, citing anonymous sources.
Under those plans, Kuaishou’s main business team would also be in charge of the local consumption unit, which will be renamed the recruitment and property unit, the report said.
Meanwhile, the company will set up an author and content ecosystem unit to support short-video content creators, according to the report.
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Kuaishou did not immediately respond to a request for comment sent on Friday.