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Alibaba names Eddie Wu as new Taobao and Tmall CEO in major move to fend off competition

  • Eddie Wu Yongming, chairman of Alibaba’s Taobao and Tmall Group, will become the chief executive of the combined e-commerce group
  • Trudy Dai Shan, who was appointed CEO of Taobao and Tmall in March, will step aside to assist in setting up an asset management company

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From left to right: Alibaba co-founders Eddie Wu Yongming, Joe Tsai and Trudy Dai Shan. Photo: SCMP Pictures
Zhou Xin

Alibaba Group Holding is reshuffling the top ranks of its most important profit earner since its sweeping restructuring started over half a year ago, as it tries to regroup after its value fell behind rival PDD Holdings.

Eddie Wu Yongming, chairman of Alibaba’s Taobao and Tmall Group (TTG), will become the chief executive of the combined e-commerce group from Wednesday, adding to his responsibilities as CEO of Alibaba Group and its cloud computing unit, according to a letter signed by Alibaba’s chairman Joe Tsai that was seen by the South China Morning Post.

“Eddie’s leadership of both Alibaba Cloud and TTG will ensure total focus on, and significant and sustained investment in, our two core businesses of cloud computing and e-commerce, as well as enabling TTG to transform through technology innovation,” Tsai wrote.

Trudy Dai Shan, who was appointed CEO of Taobao and Tmall in March, will step aside to assist in setting up an asset management company for Alibaba, according to the letter by Tsai, who is also chairman of SCMP Publishers, owner of the Post.

Alibaba shares gained more than 3 per cent in morning trading in Hong Kong.

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Alibaba names co-founder Joe Tsai chairman, in surprise shake-up as Daniel Zhang steps down

Alibaba names co-founder Joe Tsai chairman, in surprise shake-up as Daniel Zhang steps down

The reshuffle marks the start of a revamp of Taobao and Tmall that aims to direct the two e-commerce platforms to focus more on consumer services and experiences, according to insiders briefed on the matter.

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