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Apple dominates global premium smartphone market in 2023, but Huawei gains ground on the back of its new 5G handsets
- Apple remained the world’s top vendor of premium smartphones in 2023, with a 71 per cent market share, according to research firm Counterpoint
- The US firm’s lead, however, declined year on year amid Huawei’s 5G comeback with its Mate 60 series and the gains made by Samsung’s foldable phones
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Iris Dengin Shenzhen
Apple continued to lead the smartphone industry’s premium segment in 2023, but saw its worldwide share decline mainly because of US-sanctioned Huawei Technologies’ strong 5G handset market comeback with its Mate 60 series.
The global premium smartphone market, where handsets are priced from US$600, saw Apple remain the “undisputed leader” last year with a dominant 71 per cent share, according to the latest industry report released on Tuesday by Counterpoint Research.
Apple’s share, however, was down from 75 per cent in 2022 amid the resurgence of Huawei, which released its first new 5G smartphones since October 2020, as well as the gains made by Samsung Electronics’ Galaxy S23 series and its latest foldable phones.
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Samsung retained the global No 2 spot in the premium segment with a share of 17 per cent, compared to 16 per cent in 2022. Still, No 3 Huawei captured more new ground year on year with a 5 per cent share, up from 3 per cent in 2022, according to the Counterpoint report.
Xiaomi and Oppo last year took the fourth and fifth spots in the premium smartphone segment with a 2 per cent and 1 per cent share, respectively.
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