Nvidia rolls out new chips, claims leadership of 'AI PC' race
- Intel and AMD have already touted AI PCs as a new era for the industry, arguing that AI software is more secure and responsive on the PC than over the internet
- The new GeForce RTX 4080 Super can run Stable Diffusion XL image generation software 1.7 times faster than the equivalent model from the previous generation
Nvidia, whose chip technology dominates in data centres used to create artificial intelligence (AI) software, announced new products to help the personal computer industry lure consumers with “AI PCs”.
Nvidia unveiled three new desktop graphics chips with extra components that will let gamers, designers and other computer users make better use of AI on their personal machines, without having to rely on remote services accessed over the internet. The chips, updated versions of existing offerings, will be offered at a “great new price”, the company said on Monday in a presentation at the CES trade show in Las Vegas.
The company's major rivals, Intel and Advanced Micro Devices, have already touted what they say is a new era for the industry: AI PCs. The companies argue that AI software is more secure and responsive when it is run on the PCs themselves rather than over the internet.
Nvidia now claims its graphics chips are the best engines to power the new types of laptops and desktops.
The new GeForce RTX 4080 Super will get more processing cores and faster memory. It can run Stable Diffusion XL image generation software 1.7 times faster than the equivalent model from the previous generation of Nvidia technology, the company said. The new chip will also power games with ray tracing – building an image by calculating the path of individual rays of light – at 4K resolution.
