Google to let global Android users search for content within other apps
- The Circle to Search feature, available from January 31 on some premium Android smartphones, will enable quick access to information without having to leave the app
- Google did not disclose when the new function will be available on iPhones
Google will let global Android smartphone users search for content in other applications without having to exit them, a move aimed at boosting its search engine business and driving engagement for app developers.
The company's new Circle to Search feature, to be rolled out “gradually” from January 31 on some premium Android smartphones, will allow users to select text, images or videos in any other apps, and have Google search them within the apps, the US technology giant said on Thursday.
For example, users will be able to search for details on what a content creator is wearing in a video by circling or tapping on the items, after they activate the Circle to Search function by long-pressing their Android phone’s home button or navigation bar, the company said.
The feature will enable quick access to information without having to leave the app, potentially driving engagement for apps and the content displayed, it said.
Early testing showed that users “typically return to the app they’re using” after activating the feature, according to Google.