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Samsung Galaxy S24 series smartphones come with Google Gemini AI technology to fight Apple iPhones

  • The Galaxy S24, S24+ and S24 Ultra can live-translate phone calls, transcribe voice recordings, summarise web articles and fix handwriting
  • Apple is not expected to showcase its latest plans for artificial intelligence until June, ahead of new iPhones arriving around September

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An influencer poses with Samsung’s new phones at the Galaxy Unpacked event in San Jose, California. Photo: Reuters
Samsung Electronics is turning to artificial intelligence (AI) features to revamp its flagship Galaxy smartphones, betting that the technology can give it an advantage over Apple’s iPhone.
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At its Unpacked conference Wednesday in San Jose, California, Samsung unveiled the Galaxy S24, S24+ and S24 Ultra phones, which all add AI tools based on the Gemini technology from Alphabet’s Google.

The devices can live-translate phone calls, transcribe voice recordings, summarise web articles, fix handwriting and use generative AI to fill in parts of photos.

The launch is one of the most ambitious attempts to weave AI into a smartphone’s interface and features. The new devices also provide Google with a chance to put its most advanced software in the hands of more users, a potential edge in its fight for AI dominance with Microsoft and start-up OpenAI.

From left to right, Samsung’s Galaxy S24, S24+ and S24 Ultra smartphones. Photo: AP Photo
From left to right, Samsung’s Galaxy S24, S24+ and S24 Ultra smartphones. Photo: AP Photo

The AI features are the highlight of the new phones, but the devices are also getting slimmer bezels and brighter displays. Samsung is paying special attention to its top-end model, the S24 Ultra. That product, which starts at US$1,299, will have a new titanium frame, matching the iPhone 15 Pro models released in September.

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