Samsung-Baidu partnership unlikely to bolster appetite for Galaxy S24 smartphones in China
- Chinese consumers have expressed concerns that the Baidu search features on the Galaxy S24 series are not as good as Google’s version
- The latest partnership with Baidu is not expected to significantly boost Samsung’s standing in the Chinese smartphone market, analysts say

This article was first published by The Korea Times in a partnership with the South China Morning Post.
Samsung Electronics’ move to integrate its latest flagship smartphones with artificial intelligence (AI) technology from Chinese search giant Baidu has drawn lukewarm interest from consumers in mainland China.
But many Chinese consumers have taken to social media to express concerns that the search features on the local version of the Galaxy S24 series may not be as good as those on the international version.

“The overseas version is a completely different world than the mainland version,” said Weibo user “Sun Weilun”. He said he had visited a Samsung store in Hong Kong to test various models and found that the “Circle to Search” feature powered by Baidu provided much fewer results than the overseas version supported by Google.
