Apple to disclose AI plans later this year, CEO Tim Cook says
- Apple has been slower in rolling out generative AI, which can generate humanlike responses to written prompts, than rivals such as Microsoft and Alphabet’s Google
- Apple shareholders rejected a measure asking the company to disclose more about how it uses AI in its business and its ethical guidelines for the technology
Apple plans to disclose more about its plans to put generative artificial intelligence (AI) to use later this year, chief executive officer Tim Cook said during the company’s annual shareholders meeting on Wednesday.
The iPhone maker sees “incredible breakthrough potential for generative AI, which is why we’re currently investing significantly in this area”, Cook said. "We believe that will unlock transformative opportunities for users when it comes to productivity, problem solving and more."
Apple has been slower in rolling out generative AI, which can generate humanlike responses to written prompts, than rivals such as Microsoft and Alphabet’s Google, which are weaving them into products.
On Wednesday, Cook argued that AI is already at work behind the scenes in Apple’s products, but said there would be more news on explicit AI features later this year. Bloomberg previously reported Apple plans to use AI to improve the ability to search through data stored on Apple devices.
“Every Mac that is powered by Apple silicon is an extraordinarily capable AI machine. In fact, there’s no better computer for AI on the market today,” Cook said.