Apple’s Vision Pro headset likely to face trademark issues in China as Huawei has already registered the name
- Shenzhen-based Huawei trademarked ‘Vision Pro’ in China in 2021, covering a wide range of goods
- Aside from these potential trademark issues, Apple has faced growing challenges in China from local tech rivals
Apple may face some trademark and marketing issues in China with its mixed-reality Vision Pro headset given that Huawei Technologies registered the name three years ago on the mainland, according to local media reports and public trademark records.
Shenzhen-based Huawei trademarked “Vision Pro” in China in 2021, covering a wide range of goods and services including virtual reality (VR) headsets and wearable video displays, according to records at the Trademark Office of China National Intellectual Property Administration (CNIPA).
Huawei has exclusive rights to the name “Vision Pro” in the country until November 2031.
According to CNIPA, the US tech giant applied for trademark rights to the brand “Vision Pro” last year and it is currently in the “refusal to re-examine” phase. Apple also applied to trademark the brand name “Apple Vision Pro” last June and this is still under examination.
Huawei’s first smart eyewear device, “Vision Glass”, was introduced in December 2022, and it has also launched a range of smart TV screens under the Vision brand.
Following the US release of Apple’s Vision Pro in February, local media reported that Huawei is preparing to launch similar headsets.