Advertisement
ByteDance said to cut 450 jobs in Indonesia after deal merging TikTok Shop with Tokopedia
- The reductions, equal to about 9 per cent of employees at ByteDance’s Indonesian e-commerce arm, will commence as soon as this month
2-MIN READ2-MIN
Chinese social media giant ByteDance is slashing about 450 jobs at its Indonesian e-commerce arm, marking the first round of cuts since combining its TikTok Shop operation with local rival Tokopedia in January.
The reductions, equal to about 9 per cent of employees at the Indonesian unit, will commence as soon as this month, according to people familiar with the matter. The final number is under discussion and could fluctuate as conditions change, the people said.
The job cuts signal ByteDance’s overhaul of its e-commerce operation in Southeast Asia’s largest economy, with the goal to eliminate costs after striking a US$1.5 billion deal merging TikTok Shop with GoTo Group’s Tokopedia.
Advertisement
Indonesia is among the earliest markets for ByteDance’s e-commerce ambitions – and thus far, the biggest – but competition is intense with rivals such as Sea’s Shopee and Alibaba Group Holding’s Lazada. Alibaba owns the South China Morning Post.
ByteDance is reducing staff across e-commerce teams, including advertising and operations, in part to eliminate duplicate functions, said the people, who asked not to be identified because the discussions have not been made public. Following the combination of TikTok Shop and Tokopedia, ByteDance’s Indonesian e-commerce business has about 5,000 employees.
Advertisement
Advertisement
Select Voice
Select Speed
1.00x