Apple video ads use humour to trumpet privacy protection for Chinese iPhone users
- The videos went viral on Chinese social media, as netizens expressed surprise at the collaboration between the US tech giant and a Chinese comedian
Apple is using humour to trumpet the privacy and security functions of its iPhones in its latest advertising campaign targeting Chinese consumers, at a time when personal data leaks on Android phones have become a concern in China.
Apple has published video skits featuring well-known Chinese comedian Yue Yunpeng, in which an Apple employee introduces him to iPhone’s privacy features including a strong password, Face ID and private browsing on Safari.
In one of the videos, Yue, wearing a black Chinese robe, forgets his password during a crosstalk performance. An Apple employee in the audience advises him to use the iPhone’s automatically generated password that is protected by Face ID.
In another video, the Apple staffer introduces Yue to Safari’s private browsing feature, that can stop websites from tracking or identifying the user, as the comedian wears a disguise over fears of being snooped on and tracked.
The videos went viral on Chinese social media, as netizens expressed surprise at the collaboration between the US tech giant and a grass-roots Chinese comedian, praising the creativity of the videos. The collaboration quickly became the top trending topic on Chinese microblogging platform Weibo, attracting over 110 million views and 21,000 discussions as of Wednesday.