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Alibaba mobilises merchants on premium Tmall site to join instant commerce drive
The campaign sees more than 260 brands on Tmall join Alibaba’s instant commerce push against Meituan
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Ann Caoin Shanghai
Alibaba Group Holding has fired another shot at on-demand delivery giant Meituan, with a campaign that brings merchants from its Tmall business-to-consumer shopping platform onto its Taobao Instant Commerce site.
The campaign – dubbed “Jishigou”, which translates to instant purchase in Chinese – has seen more than 260 brands on Alibaba’s Tmall premium retail platform join its instant commerce service, the company said on Tuesday. Alibaba owns the South China Morning Post.
Taobao Shangou, Alibaba’s instant commerce and on-demand delivery service that was revamped in April, aims to fulfil online orders of food and consumer items in less than an hour.
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Hangzhou-based Alibaba’s latest initiative further expands the scope of goods and merchants covered by its instant commerce push, more than a week after CEO Eddie Wu Yongming said the company had succeeded in scaling up user growth and making consumers prefer its platform over others in the highly competitive field.
The e-commerce to cloud computing and artificial intelligence conglomerate was scheduled to make a major announcement about its services at its annual “Alibaba Customer Day” event this Wednesday. No details were provided.
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According to sources, Alibaba is expected to unveil the use of its powerful Amap mapping service as part of its efforts to boost e-commerce offerings.
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