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Xiaomi unveils 17-series smartphones, ramps up efforts in premium handset market
The Xiaomi 17-series models feature a thin design and a new imaging system co-developed with partner Leica
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Ben Jiangin Beijing
Xiaomi on Thursday launched its new 17-series smartphones, about two weeks after Apple introduced its iPhone 17 models, as the Beijing-based company ramped up its efforts in the premium handset market.
The models unveiled at an event in Beijing were the standard Xiaomi 17 and flagship models, the Xiaomi 17 Pro and Pro Max – all of which run Qualcomm’s Snapdragon 8 Elite Gen 5 processor.
At the launch, Xiaomi founder, chairman and CEO Lei Jun touted the new 17-series models’ thin design and a new imaging system, suitable for backlight photography, that was developed through a partnership with German optical giant Leica.
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The standard Xiaomi 17 model starts at 4,499 yuan (US$632), while the 17 Pro and Pro Max models – both of which feature a back screen to display images or notifications – cost 4,999 yuan and 5,999 yuan, respectively.
Xiaomi’s latest devices show the company’s sharpened focus to compete in premium-priced smartphones, handsets that cost more than US$600.
In a rare move, Xiaomi’s latest smartphones jumped from the 15 series, which was launched in October 2024, to the 17 series.
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